PRIVACY POLICY

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Last Updated: September 16, 2026

M&L Pools (“M&L Pools,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting https://mlpools.com (the “Website”).

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you. It applies to information collected through this Website. It does not necessarily apply to information collected offline or through other channels unless otherwise stated.

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CONSENT

By using this Website and voluntarily submitting information through it, you acknowledge the practices described in this Privacy Policy.

Where required by applicable law, we will request consent before placing nonessential cookies or using personal information for certain purposes.

 

INFORMATION WE COLLECT

Information You Provide

We may collect personal information that you voluntarily provide through our contact forms, quote-request forms, telephone communications, or other interactions with us.

 

This information may include:

• Your name
• Email address
• Telephone number
• Property or project location
• Information about your pool, spa, remodeling, construction, or outdoor-living project
• Your preferred service or project type
• Your preferred method of contact
• Messages, questions, comments, and other information you choose to provide
• Photographs, documents, or attachments you choose to submit, if that option is available

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You are not required to provide personal information simply to browse the Website. However, certain information may be necessary for us to respond to an inquiry or provide an estimate.

Information Collected Automatically

When you visit the Website, certain technical information may be collected automatically by Wix, our website-hosting platform, and by analytics or security tools used on the Website.

 

This information may include:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• General geographic location
• Referring and exit pages
• Pages viewed
• Date and time of your visit
• Time spent on the Website
• Links or buttons selected
• Cookie identifiers
• Website performance, security, and diagnostic information

 

This information is generally used to operate, protect, maintain, and improve the Website and to understand how visitors interact with it.

 

HOW WE USE YOUR INFORMATION

We may use collected information to:

• Respond to questions, contact requests, and estimate requests
• Communicate with you about a potential or existing project
• Provide information about our pool construction, remodeling, maintenance, spa, and outdoor-living services
• Schedule consultations or follow-up communications
• Prepare estimates or evaluate requested services
• Provide customer service
• Operate, maintain, secure, and improve the Website
• Understand how visitors use the Website
• Diagnose technical problems
• Prevent fraud, spam, misuse, or security threats
• Maintain appropriate business and communication records
• Comply with legal obligations
• Protect our rights, property, customers, and business
• Send promotional communications when you have requested them or when otherwise permitted by law

 

M&L Pools does not sell personal information for monetary compensation.

 

WIX WEBSITE PLATFORM

This Website is created and hosted using Wix.com.

When you visit the Website or submit a form, information may be processed and stored through Wix’s systems, databases, applications, and service providers. Contact-form submissions may appear in M&L Pools’ Wix dashboard, form-submission records, inbox, customer-management tools, or related Wix applications.

Wix may process technical and personal information as necessary to host the Website, deliver form submissions, provide security, support analytics, and operate its services. Wix’s handling of information is governed by its own privacy policies and terms.

You can review Wix’s privacy policy at:

https://www.wix.com/about/privacy

 

CONTACT FORMS AND COMMUNICATIONS

When you submit a contact or quote-request form, the information you provide is sent to M&L Pools and may be stored within Wix.

We use this information to review your request, contact you, answer your questions, discuss your project, and provide information about our services.

Submitting a form does not create a contractual relationship and does not guarantee that M&L Pools will accept or perform the requested work.

If you provide a telephone number, we may contact you by telephone or text message regarding your inquiry. Message and data rates may apply. We do not use automated promotional text messages without any consent required by applicable law.

 

COOKIES AND SIMILAR TECHNOLOGIES

The Website may use cookies and similar technologies. Cookies are small data files placed on your device when you visit a website.

Cookies used by or through this Website may include:

Essential Cookies

These cookies are necessary for the Website to function properly. They may support security, network management, form operation, accessibility, fraud prevention, and other core website functions.

Because these cookies are required for the Website to operate, they generally cannot be disabled through the Website’s cookie settings.

Functional Cookies

These cookies support additional features and may remember choices or preferences made by visitors.

Analytics Cookies

These cookies help us understand how visitors find and use the Website, which pages are viewed, and how the Website performs. This information helps us improve navigation, content, and website performance.

Marketing Cookies

Marketing cookies may be used if M&L Pools enables advertising, remarketing, social-media tracking, or similar marketing tools. Where required, these cookies should not be activated unless the visitor provides consent.

You may be able to accept, reject, or manage nonessential cookies through the cookie-consent banner displayed on the Website. You may also control cookies through your browser settings. Disabling cookies may affect certain Website features.

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ANALYTICS

The Website may use Wix Analytics and related Wix tools to understand Website traffic and visitor

activity.

Analytics information may include pages viewed, approximate location, device and browser information, traffic sources, and interactions with Website features. We use this information to measure Website performance and improve visitors’ experience.

If additional analytics services, such as Google Analytics, are connected in the future, this Privacy Policy and the Website’s cookie settings should be updated as necessary.

 

SOCIAL MEDIA AND EMBEDDED CONTENT

The Website may contain links to or content from social-media platforms, including Instagram and Facebook.

When you interact with embedded content, social-media buttons, feeds, videos, or links, the third-party platform may collect information about your device, browser, activity, or account. This collection may occur even if you do not actively interact with the content, depending on how the feature is configured and whether you are signed into that platform.

Your use of a third-party platform is governed by that platform’s own privacy policy. M&L Pools does not control how those third parties collect or use information.

 

THIRD-PARTY SERVICES

We may use third-party companies to help us:

• Host and operate the Website
• Process and store form submissions
• Monitor Website performance
• Provide analytics
• Prevent spam, fraud, or security threats
• Display maps, videos, fonts, or social-media content
• Manage customer inquiries and communications
• Provide technical or business support

These service providers may access or process information only as needed to perform services for us, comply with legal requirements, or protect their systems.

Depending on the Website features that are enabled, these providers may include Wix and services integrated through the Wix platform.

 

WHEN WE MAY SHARE INFORMATION

We may share personal information:

• With Wix and other companies that operate or support the Website
• With employees, authorized representatives, contractors, or service providers who need the information to respond to your request
• When necessary to provide requested services
• To comply with a law, subpoena, court order, or lawful government request
• To investigate or prevent fraud, abuse, security incidents, or illegal activity
• To protect the rights, safety, or property of M&L Pools, our customers, Website users, or others
• In connection with a merger, sale, restructuring, financing, transfer, or acquisition of all or part of the business
• When you authorize or direct us to share the information

We do not authorize service providers to use information for unrelated purposes except as permitted by their agreements with us or applicable law.

 

DATA RETENTION

We retain personal information only for as long as reasonably necessary to:

• Respond to inquiries
• Communicate about requested or completed services
• Maintain business and project records
• Meet accounting, insurance, warranty, tax, or legal obligations
• Resolve disputes
• Enforce agreements
• Protect our business and customers

The exact retention period may depend on the nature of the information, the status of the inquiry or project, and applicable legal or business requirements.

You may request deletion of your information as described below. We may retain certain information when required or permitted by law or when reasonably necessary for legitimate business purposes.

 

DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, electronic storage system, or website can be guaranteed to be completely secure. You submit information through the Website at your own risk.

Please do not submit highly sensitive information—such as Social Security numbers, banking credentials, payment-card numbers, medical records, or account passwords—through a general Website contact form.

 

YOUR PRIVACY CHOICES AND RIGHTS

Depending on where you live and which privacy laws apply, you may have the right to:

• Ask whether we hold personal information about you
• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request a copy of certain information
• Withdraw consent where processing is based on consent
• Object to or request restrictions on certain uses of information
• Opt out of certain targeted advertising, data sharing, or sales where applicable
• Appeal the denial of an eligible privacy request
• Exercise privacy rights without unlawful discrimination

These rights are not absolute and may be limited by applicable law. We may need to verify your identity before completing a request.

To make a privacy request, contact M&L Pools using the information listed in the “Contact Us” section below. Please describe your request and identify the information or interaction involved.

We will respond within the period required by the law applicable to your request.

 

TEXAS PRIVACY RIGHTS

Texas residents may have rights under the Texas Data Privacy and Security Act when that law applies to the business and the information involved.

These rights may include access, correction, deletion, data portability, and the ability to opt out of certain sales, targeted advertising, or profiling.

Some businesses, organizations, information, and data are exempt from the Act. Nothing in this section is intended to provide rights beyond those required by applicable law.

M&L Pools does not sell personal information for monetary compensation. If our practices change, we will update this Privacy Policy and provide any choices required by law.

 

CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under California privacy law if the law applies to M&L Pools and the information involved.

These rights may include requesting information about the collection, use, disclosure, sale, or sharing of personal information; requesting correction or deletion; and opting out of certain sales or sharing.

M&L Pools does not sell personal information for monetary compensation. However, some analytics or advertising technologies may be legally considered “sharing” or targeted advertising in certain jurisdictions. Where required, visitors will be provided with an appropriate method for managing those technologies.

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VISITORS OUTSIDE THE UNITED STATES

M&L Pools is located in Texas and primarily provides services in the Rio Grande Valley and surrounding service areas.

If you access the Website from outside the United States, your information may be processed and stored in the United States or other locations where Wix or its service providers operate.

Privacy rights differ by jurisdiction. If a law outside the United States applies to your information, you may contact us to exercise the rights provided under that law.

 

CHILDREN’S PRIVACY

This Website and M&L Pools’ services are intended for adults age 18 and older. We do not knowingly collect or solicit personal information from anyone under 18. Individuals under 18 should not submit contact forms, request estimates, or provide personal information through this Website.

If we learn that we have collected personal information from someone under 18, we will take reasonable steps to delete it. If you believe that a minor has provided personal information through this Website, please contact us.

 

EXTERNAL LINKS

The Website may contain links to third-party websites, applications, or social-media platforms.

M&L Pools is not responsible for the privacy, security, availability, or content of third-party services. We encourage you to review the privacy policy of any third-party website before providing personal information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to the Website, our business practices, available services, or legal requirements.

When changes are made, the revised policy will be posted on this page and the “Last Updated” date will be changed. Changes become effective when the revised policy is posted unless another effective date is stated.

 

CONTACT US

If you have questions about this Privacy Policy, wish to submit a privacy request, or believe information was submitted without authorization, contact:

 

M&L Pools
McAllen, Texas
Phone: 956-638-6778
Website: https://mlpools.com

You may also contact us through the contact form available on our Website.